How to write a website brief with AI
Describe one visitor, the question they bring to the page, and the action they should be able to take. Give AI the facts you can publish and ask for a short brief that answers the question and supports that action. Check every claim and confirm where the action leads before building the page.
Try it on your own task
- Write the visitor’s question in their own words, using a real question you often hear or a plausible example to test.
- Choose one action you can support today. State what information visitors need to take it and what happens afterwards.
- Ask for a one-sentence page goal, a headline, a short section outline and a button label. Tell the tool to flag missing facts.
- Read the brief as a new visitor. Remove sections that do not help with the question or the action.
Worked example
Fictional scenario
- Source
- A bicycle repair shop gets enquiries about punctures. It accepts repair enquiries with a bike type and a short description, then replies with availability.
- Before review
- Showcase all workshop services. Add a “Book now” button and promise a same-day repair.
- After review
- Help riders ask about a puncture repair. Explain what details to send, use “Ask about a repair” for the enquiry button, and say the shop replies with availability.
Check your result
- Can a visitor tell who the page helps and what to do next from the opening section?
- Does the button lead to the action its label describes?
- Can you substantiate every price, timing and availability claim?