Marketing visuals
01Read the brief
Fictional sample: promote a service-clarity session for independent professionals. Use orange and mint, one focal point and clear space for the headline “Make your service easier to explain.”

Fictional worked sample. The supplied image is illustrative, not customer work.
02Make a choice
Which direction gives a more usable instruction for this brief?
Open either draft to see the review.
AMake it premium.
“Premium” is open to interpretation and omits the supplied colours, focal point and headline space. Translate the brief into choices you can inspect.
BUse orange and mint, one focal point, and clear space for the headline.
This carries through concrete constraints from the brief. Review the result to check that the headline remains readable and the focal point is clear.
03Keep the check
Do the colours, focal point and readable headline space match the brief?
Use this question on your next draft.