Promotional clips
01Read the brief
Fictional sample: plan a three-frame promotional clip for a service-clarity session. The supplied script describes the service; it makes no promise about sales.
“Make your service easier to explain. Start with one service and a clear next step. Explore a service-clarity session.”
- 01 / The message
Make your service easier to explain.
- 02 / The approach
Start with one service and a clear next step.
- 03 / The action
Explore a service-clarity session.
Fictional storyboard sample, not a playable clip or customer result.
02Make a choice
Which caption stays accurate to the supplied script?
Open either draft to see the review.
AMake your service easier to explain.
This matches the supplied script. Check the caption against the source and give viewers enough time to read it.
BDouble your sales in a week.
The script contains no sales promise or evidence for this claim. Replace it with accurate source wording.
03Keep the check
Do the captions match the supplied script, remain readable and support one message? Check timing and sound in the actual clip.
Use this question on your next draft.